Optifashion anticipates the needs, desires and aspirations of consumers every step of the way. With a retail chain structure as well as a wholesale distribution structure that cover all the GCC countries. Optifashion wholesales customer are mostly retailers of mid to premium-priced eyewear, optical retails chains, as well as department stores.
Aftersales service plays an important role in customer satisfaction and customer retention generating satisfied and loyal customers. This is reason why Optitfashion relies on a very professional and well-experienced team.
The Visual Merchandising department develops, delivers and communicates visual concepts and strategies to promote the retail brands, products and services in-store, in catalogs and online.
Optifashion visual merchandising designers work and collaborate closely with other departments to create annual visual strategies and promotional events in order to entertain, excite and maintain the interest of the target markets.
PR & MARKETING
Regular PR events are organized in various locations to launch new collections and/or increase brands awareness. Optifashion collaborates with the most important social media influencers and bloggers in the Region.
Optifashion organizes training activities throughout the whole year, both in-house and onsite, aimed at imparting information and/or guiding the team to improve performance, knowledge and skills level to achieve customer satisfaction.