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With over 40 brands under its roof, Optitalia Group is considered as one of the pioneers in the distribution of eyewear in GCC. The group covers a vast array of eyewear from fashion and high-end luxury to casual and trendy lines.
Optitalia group started first as Optitalia LLC in 1996 in Dubai. After 7 years of hard work and in order to cover the increasing market demands in 2003 the group expanded to Saudi Arabia with the opening of Saudi Optitalia Co. Ltd. In the same year, Optifashion LLC was launched in order to develop its proprietary retail chain www.optifashion.com which today is recognized as the most exclusive eyewear boutiques in the Gulf area.
In 2008 Optitalia Gulf FZE, based in Dubai Airport Free Zone, started its operation in order to provide a dedicated and customized service to the Key Accounts in the Region.
Last, but not least is the “Special Sales” department that was founded in 2015 by Optitalia Group and is handled by Optitalia Gulf FZE. Today this project is operating in 65 countries from Middle East to Africa and from Eastern Europe to Southeast Asia.
In June 2017, Optitalia Group through Saudi Optitalia started to distribute De Rigo products in Saudi Arabia.
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January 2021 marked two significant milestones for the Group. The celebration of its 25 years in the region and, through its subsidiary, Optitalia Gulf FZE, the Group has been appointed as the Exclusive distributor of Thelios s.p.a. (LVMH Group) for the entire Middle East
​Optitalia Group started as Optitalia LLC in Dubai in 1996. In the same year, Dior joined the Safilo Group and Optitalia Group portfolio as well.
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JOURNEY
Optitalia Group started distributing Carrera – the most recognizable eyewear brand worldwide that was acquired by Safilo Group.
Optitalia Group expanded its company to Saudi Arabia in order to cover the market demands in the area.
Optifashion was launched for its proprietary retail chain www.optifashion.com which is recognized as the top fashion and luxury eyewear boutique in the Gulf Region.
Optitalia LLC moved to its new prestigious office in Business Bay near Burj Khalifa, Downtown Dubai.
Optifashion LLC started the collaboration with Marchon Eyewear.
The Group celebrated 10 years of its presence in Saudi Arabia represented by Saudi Optitalia.
Optitalia Group celebrated its 20th anniversary.
Saudi Optitalia signed an exclusive distribution agreement with De Rigo for whole Saudi Arabia market.
The group celebrates its 25 years of presence in GCC region. In the same time, Optitalia Gulf had signed an exclusive distribution agreement with Thélios (LVMH Group) for the Middle East market.
