Optifashion was established in the early 80's as an Italian manufacturer of optical frames and sunglasses.
In the 90’s it was acquired by the industry leader Safilo S.P.A, who in 2003 converted it into a retail project and developed it across the Gulf Region in a joint effort with Optitalia Group.
Aside the retail activity, Optifashion L.L.C sat up a dedicated wholesale department focusing on Marchon’s brands and independent manufacturers.
Optifashion is committed to maintaining and strengthening its position in the markets where it operates while also focusing on evaluating new opportunities to further penetrate emerging markets, that are the key driver of its long-term growth strategy.
Furthermore, Optifashion aims at increasing its market expansion through stronger retail presence in the market as well as consolidating its wholesale network.
The vision of Optifashion is to be recognized as the top fashion and luxury eyewear boutique throughout the Gulf Region and to grow its business by having a strong diversified brand portfolio that creates, sustains and endures long lasting relationships with consumers. Following this direction, it continues to invest to strengthen and balance its portfolio with new brands to keep attracting a wider range of GCC consumers having different taste and lifestyle.
Fast delivery, door to door services, innovative and customized visual solutions is where Optifashion fills the gap of the market needs in the eyewear division.