Optifashion, an Italian manufacturer of optical frames and sunglasses was established in the early 80’s. In the 90’s it was acquired by the industry leader Safilo S.P.A which in 2003 converted it into a retail project and, in a joint effort with Optitalia Group, it has been developed in the Gulf Region.
Aside to retail activity, Optifashion LLC set up a dedicated wholesale department which focuses on Marchon’s brands and independent manufacturers.
Optifashion is committed to maintaining and strengthening its position in the markets in which it operates. It also focuses on evaluating opportunities to further penetrate emerging markets, a key driver of its long-term growth strategy. It, also, aims at increasing its market expansion through stronger retail presence in the market as well as consolidating its wholesale network
The vision of Optifashion is to be recognized as the top fashion and luxury eyewear boutique throughout the Gulf Region and to grow its business by having a strong diversified brand portfolio that creates, sustain and endures long lasting relationships with consumers. Following this direction, it continues to keep on investing to strengthen and balance its portfolio with new brands in order to continuously attract a wide range of GCC consumers that tailors different taste and lifestyle.
Fast delivery, door to door services, innovative and customized visual solutions is where Optifashion fills the gap of the market needs in the eyewear division.